What is the Facebook Text Overlay? Have you heard of it before? if no then you must be wondering about it and how it affects you and other users of FB.
If that is the case then you don’t have to worry anymore. This article is here to help you out. In this article, we are going to share with you all that you need to know about this Facebook Text Overlay.
So, all you have to do is read through to the end of this post to find out more in detail.
Facebook Text Overlay
Facebook Text Overlay is one of the features that was made part of the Facebook ad platform. Now the question is that what does it do?
The purpose of this text overlay is to help reduce the amount of image text that is being placed on pictures of ads and video ads.
It is no new thing on FB that when people make an ad on their page on FB, they put a little bit of text or write on the image itself to help advertise the brand better.
Facebook has taken a good look at it and found out that the image text is sometimes too much for the ads. So, they brought in the text overlay to help minimize or limit the amount of text in an ad image or video.
One other reason for this is that they have found out that ad images or videos with less than 20% of text perform better.
Facebook Text Overlay Tool
Facebook text Overlay Tool is are what FB used in carryout the Facebook Text overlay. When Facebook ads owners when to use a text on their image ad it is these tools that they make use of.
However, these tools are no longer available. This is because FB has put a restriction on their text overlay ad policy.
The good news about this is that there is no more limit as to the amount of text that you can put on your ad images or ad videos.
A statement concerning this development was made by popular social media expert Matt Navarra telling advertiser on FB “we will no longer penalize ads with higher amount of image text in auctions and delivery”.
This also applies to the percentage text in an ad image taking it more than the original 20% that was stipulated.
Facebook Text – Ad Image Best Practices
While the restriction on FB ad images has been lifted as well as the 20% rule, it doesn’t mean that you can just pack in as much text as you can in an ad.
There some best practice tips that you can use that can make the text on your ad image be more effective.
Below we have given some of the best tips that you can use for your text in your ad images.
- Use the recommended aspect ratio for each placement.
- Show of your product, service or brand and don’t let the text cover the image you are showing off.
- Use good enough resolution images.
- Avoid too much text on the images themselves.
- Focus your message and attention to your audience.
- Preview your ads to take a good look at it before placing it on submission.
There you have it. With these, your FB ads will do more and effectively.