It won’t be surprising with the rate of people opting for facebook books advert, with the many Facebook users who wouldn’t? Facebook marketing can be one of the most effective ways to market your books and increase your influence as an author.
After all, 74% of Facebook users are high-income earners, and with over 300 million active users daily you’re bound to find a fan base ready to buy and anticipate your next book. As authors, one of our main challenges is getting our books into the hands, or onto the Kindle, of the people who would love to read them
The fact is that Facebook is able to turbocharge all of your long-term author efforts building a mailing list, driving traffic to your website, and learning all about your fans.
Facebook Books Advert
So if you are an author who wants to promote your books with facebook books advert wow you are making the right decision. Are you an author who wants to promote your book with Facebook Ads? It can be overwhelming to know what is going to be most effective.
In this post, I’ll show you the 4 best types of Facebook Ads for Authors and how to approach your marketing strategy on Facebook. The first thing to clear up is that there are different types of authors and different goals for your book. And once you are clear on the next step a reader should take with you, your marketing strategy becomes clearer.
Stunning Facebook Ads Ideas Your Book Readers Will Love
Below are some amazing ideas on how to place your advert on Facebook to captivate your audience attention;
First and foremost highlight your amazing book cover
Design Hill states that “Book cover is the first impression that a book creates on its potential readers. A book cover design is one of the most critical aspects of marketing a book. If the cover is unprofessional, you’re guaranteed to lose sales.”
Host a book (series) giveaway
As a reader myself, I can tell you that there’s nothing more exciting than having your favorite author’s book series all at once. Host a book giveaway or a fan favorite book series. Instead of waiting to buy the next book, your readers can go on a reading binge.
Offer a free book or chapter
This marketing technique may be old, but it’s proven to work every single time. You take a small bite or sip, and the next thing you know, you’re buying the same thing you sampled a minute ago.
Share your reader’s review
No amount of ad copy can convince a customer to purchase your book quicker than customer reviews. If you think about customers, trust what strangers have to say about your product than anyone else.
Create a video advertising the book
In 2020, about 72% of customers prefer to learn about a product or service through videos, and Cisco predicted that the video would even make up 82% of all internet traffic in 2021. So it’s safe to say that adding a video to your book’s Facebook ad is a plus to increase clicks, views, and sales.
Offer a checklist or workbook
For non-fiction authors who might have a book in niches like self-help, motivation, business, etc., it might be a good idea to attract readers with a free checklist or workbook.
Offer exclusive sign-up to be listed for your next book in the series
Don’t wait until you’ve published your next book to build your email list or attract potential readers. Create a Facebook ad promoting your new book and request and offer exclusive access to the first chapter or the entire book.
Promote your Book Launched Event
After spending months, even years writing your book, working with publishers, and fixing edits. It’s time to enjoy one of the best parts of publishing your book. You can share your work with a book launch. Create a Facebook event and use ads to grab a few RSVPs. You can get further details on these steps here.
Facebook Ads can be a good way for authors to increase their visibility and sell books. Test different types of images and different tactics because you can often get dramatically different results with a small tweak. You can get more details about the Facebook book advert here.