1936 Catalog "50th Year Celebration" "House of Avon" 1886-1936 Colored Pics *

Description

Description:  This
1936 Catalog is titled "50th Year Celebration" "House of Avon" 1886-1936. There are 128 pages of lovely Colored Pictures of all their products. The shapes of the bottles and containers are absolutely beautiful. Every page has a colored picture of the product. Avon won a Gold Medal in the US Panama Pacific Int'l Exposition 1904. Also has the "Good Housekeeping Seal of Approval". Both of these awards are in the back of the catalog,
History -
In 1886, David H. McConnell founded the California Perfume Company, which would become Avon, in New York City. As an unsuccessful book salesman, he had concocted a rose-scented perfume as a "free gift" to encourage people to buy his books. The perfume was so popular, McConnell decided to abandon the book business and start a perfume company instead. In 1897, McConnell built the California Perfume Company's first factory in Suffern, New York, which was conveniently located alongside railroad tracks for easy access to ship his products. After his death in 1937, his son took over the family business. The company changed its name to Avon in 1939 in honor of Shakespeare's hometown, Stratford-on-Avon.
Avon’s direct-marketing system was developed by Mrs. P.F.E. Albee in 1886. It was the first of its kind. As Mrs. Albee sold perfumes door-to-door, she recruited a team of saleswomen. Direct-marketing offered women a chance to work outside the home in an era when they had few opportunities to do so. The company's first catalog appeared in 1896 with no illustrations. The first full color catalog was issued in 1905. Avon's first product was the Little Dot Perfume Set. By the end of the first year of business, the company had a line of nearly 20 different fragrances. In 1902, the company was selling a full range of cosmetics. In 1931, 11 products received the coveted Good Housekeeping Seal of Approval. The first "novelty" decanters were sold in the 1960s. The collectible glass car decanters appeared in 1968. Over the years, the whimsical decanters featured themes ranging from animals and flowers to planes and trains.Avon recorded its first 0 sales day in December 1897. The company sold million worth of products in 1920. In 1972, sales reached a staggering billion. In 1989, Avon announced it would end animal testing on all its products. It was the first major cosmetics company to do so.
Measures 10" W  x
7"
H. Weights 1 pound.
Condition: Corners a
nd edges are slightly worn. Very Good condition.
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02/2020
Nancy